Effective Date: March 23, 2025
Website: https://emergencyfurnacerepaircalgary.com

At Emergency Furnace Repair Calgary, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website or engage with our advertisements.

1. Information We Collect

We may collect the following types of information:

a) Information You Provide Directly

• Name, phone number, and email address through contact forms

• Details about your furnace issue submitted via quote request or service forms

b) Automatically Collected Information

• IP address

• Browser type and version

• Device type

• Pages visited and time spent on the website

• Referral source (e.g., Facebook ad, Google search, etc.)

This information is collected using cookies, tracking pixels, and standard WordPress analytics plugins.

2. Meta (Facebook/Instagram) Advertising

We use Meta advertising tools (including Facebook and Instagram) to reach users and optimize our marketing campaigns. These tools may collect data via:

• Facebook Pixel

• Conversion APIs

• Custom Audiences and Lookalike Audiences

Meta may use cookies and other technologies to track ad performance and user behavior on our website. This data helps us deliver more relevant ads and measure results effectively.

What is Collected:

• Visits to specific pages

• Button clicks (e.g., form submissions)

• Contact information if provided in Meta lead forms

How We Use It:

• To retarget users with relevant ads

• To measure campaign effectiveness

• To improve user experience and services

To learn more about Meta’s data usage, please visit Facebook’s Data Policy.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries or service requests

• Provide customer support

• Improve our website performance

• Deliver relevant ads on Facebook, Instagram, and other platforms

• Analyze user behavior to enhance our services

4. Sharing Your Information

We do not sell or rent your personal information. We may share it only with trusted third parties that help us operate our website or deliver our services (e.g., hosting providers, CRM systems, Meta advertising).

5. Cookies & Tracking

We use cookies and similar tracking technologies to improve user experience and gather analytics. You can manage your cookie preferences through your browser settings.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your information

• Opt-out of certain types of data collection (e.g., Facebook Pixel tracking)

To exercise your rights or request data removal, please contact us using the information below.

7. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices.

8. Data Security

We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.